Miranda, Quest Boost TV Audience Engagement with Twitter Graphics
Miranda Technologies has partnered with broadcast software specialist Quest Research & Development to offer a solution for displaying viewers’ Twitter messages on-air to boost stations’ audience engagement and sponsorship revenues.
“We’ve made it much easier for television stations to highlight tweets from presenters and viewers, as well as Twitter accounts”, says Kevin Joyce, chief sales and marketing officer at Miranda. “This creates a highly interactive viewer experience, and opens up multiple new opportunities for sponsorships.”
The new solution is designed for local stations and national broadcasters in the USA, and represents a tight integration of Miranda’s Vertigo XG graphics processor and Quest’s Q-Live Twitter social media application. This system can be used by television presenters to drive live communications with viewers, while simplifying how the station works with social media.
The graphics solution can be quickly deployed, with minimal staff requirements, by simplifying the tasks of accepting, censoring, and queuing viewers’ tweets. These tweets can then be manually or automatically displayed On-Air.
Templates for rich and highly animated Twitter and channel branding graphics can be prepared in advance, with full integration across Miranda’s Vertigo Suite graphics automation tools and Quest’s software solutions for local stations. This allows the full mix of channel branding and promotional graphics to be played out, including lower thirds, junctions, and schedule boards.