Australian TV Networks Adapt to Accommodate Tablets
AFR.com reports that television industry experts have said figures showing Australians spend more time using their iPads and other tablets than watching TV are not an indication that the local TV networks are losing a fight to the death with new mobile technology.
Research by Canstar Blue in December found tablet owners spend an average of 15 hours a week – 128 minutes a day – using their devices, in comparison with an average of 13 hours a week, 111 minutes a day, that Australians watch TV. However experts said this didn’t mean people were no longer watching TV, rather that they were watching differently.
Deloitte partner Damien Tampling, head of its national technology, media and telecommunications division, said tablets and mobile phones were probably taking market share from most other news and entertainment delivery mediums like free TV, pay TV, magazines, newspapers and even laptops.
However he said that while more than 31 per cent of households owned at least one tablet, TV networks – such as Foxtel, Seven West Media, Nine Network, Network Ten and others – were investing heavily to move with the shift, so that their television content was being consumed concurrently.