disguise Improves Virtual Applications With New Extended Reality Solutions

The Sports Video Group is delighted to introduce disguise as a new mobile/integrator sponsor. The company’s technology enables creative and technical professionals to imagine, create, and deliver spectacular live visual experiences at the highest level.

“I have been part of SVG since its humble beginnings and I have seen all the wonderful impact that it has created in our Sports M&E space,” says Caroline Niedzwiecki, VP of Sales Americas, disguise. “I believe in the power of the SVG community along with the wealth of knowledge that group brings and I’m incredibly proud to showcase our award-winning Extended Reality (xR) solution with the group.”

Combining real-time 3D visualization-based software with high performance hardware, disguise delivers challenging creative projects at scale and with confidence. Its xR orkflow is empowering users to bring to life immersive visual experiences that inspire and engage remote audiences everywhere.

In the past year, disguise has become a major player in Virtual Production for Film and Television and a market leader in xR, powering more than 200 xR productions in 35 countries in the Broadcast, Corporate, and Education space, for a wide array of clients such as Eurosport, MTV, Siemens, Nike, Under Armour, and the University of Michigan. With an ever increasing global partner network and working alongside the world’s most talented visual designers and technical teams in live events, broadcast, film production, concert touring, theater, fixed installations, and corporate and entertainment events, disguise is building the next generation of collaborative tools to help everyone realize their vision.

Over the past year, the company has been involved in two major U.S. sporting events. In the NBA bubble in Orlando, Fuse Technical Group turned to 13 disguise gx 2c media servers with Designer software and Sockpuppet control features to help deliver a home game feel for teams and fans at home. Across the pond in Europe, Eurosport’s televised coverage of the US Open leveraged disguise’s xR solutions for their new virtual studio.

“Here at disguise, we’re on a mission to develop next-generation tools to deliver fully immersive experiences across sports broadcast,” adds Niedzwiecki. “I’m confident that our partnership with SVG will help guide our efforts to ensure we’re not only meeting the needs of the community but we’re also democratizing our tools so everyone can realize their vision with the help of disguise.”