SVG SportsTech On Demand: SOS Global’s Michelle Truman on Supplying Logistical Needs for a Recovering Industry

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

In the early stages of the COVID-19 crisis, in-person events were drastically reduced, and logistical needs came to a screeching halt. In 2021, live events have slowly returned and the efficient transportation of equipment and other necessary materials have once again become a responsibility. Manager of Partnership Development Michelle Truman addresses the state of SOS Global’s current efforts in live event production, how the company is handling shipments for the Summer Olympics in Tokyo and the Winter Olympics in Beijing, and how they’re helping the industry move towards the tail-end of the pandemic.