SVG Venue Summit Returns to In-Person Event at NFL Media, SoFi Stadium in Los Angeles on March 29-30

Nearly three years since the last in-person SVG Venue Summit in Detroit’s Little Caesars Arena, the 2022 SVG Venue Summit will return to a physical format at NFL Media and SoFi Stadium in Los Angeles on March 29-30. Highlighted by tours of NFL Media — the 450,000-sq.-ft. home to NFL Network, NFL RedZone, and many other departments supporting the league’s media and business operations — and the neighboring SoFi Stadium, the two-day event will also discuss the current state of in-venue content, technologies, and workflows.

Click HERE to register.

Here’s a look at the agenda (all times are in Pacific Time Zone and are subject to change):

DAY 1 (March 29)

12:00 – 12:30 p.m.: Registration

12:30 – 2:00 p.m.: SoFi Stadium & NFL Media Tour
Los Angeles’ Hollywood Park is slowly turning into the National Football League’s epicenter of productions. Centered around the SoFi Stadium as well as NFL Media, the league’s West Coast hub for content, the NFL is establishing a new age of creativity and innovation. Go on a guided tour to understand the technologies and day-to-day video operations of both of these new buildings.

2:00 – 2:45 p.m.: Inside SoFi Stadium With the Los Angeles Rams, Chargers
SoFi Stadium, one of the NFL’s two newest venues, became the benchmark for premiere sports entertainment when it opened its doors in the Fall of 2020. With the league’s largest LED video display, fans have been blown away throughout its first official season with spectators. Members of the Los Angeles Rams’ and Los Angeles Chargers’ video production teams give a behind-the-scenes glimpse at the control room equipment and workflows that have powered in-venue shows.

DAY 2 (March 30)

8:00 – 9:00 a.m.: Registration and Breakfast

9:00 – 9:05 a.m.: Opening Remarks

9:05 – 10:05 a.m.: Big Board Flair: Local Teams Bring the Energy on Gameday
With fired-up fans filing in on gameday, producers and their crew need to reflect their passion at a moment’s notice. What techniques are used to showcase the uniqueness of their fanbase? How much preparation goes into executing a plan? Creatives from around Los Angeles chime in with their production philosophies.

10:05 – 10:20 a.m.: Technology Case Study
A leading technology vendor offers an in-depth look at its innovative solution in use in the field.

10:20 – 10:35 a.m.: Networking Break

10:35 – 11:15 a.m.: Control Room Tech: How Ever-Changing Control Rooms Accommodate to IP, HDR, and More
Around the country, facilities are starting to stray away from traditional, SDI connectivity and are embracing either a hybrid or full-IP approach. In addition, displaying HDR content on large LED displays has become a hot button issue. How challenging is it to evolve an entire control room infrastructure? What is the necessary hardware that goes into the HDR process? Experts give detailed advice to those thinking about making these moves.

11:15 – 12:00 p.m.: Upgrading Sponsorship Activations: Augmented Reality as an In-Venue Production Tool
After an entire year of professional games played without fans, production teams had to get creative with their messaging and content. When fans returned, venues continued this creative thinking by infusing augmented reality into their run of show to highlight their own brand or give attention to their sponsors. In-venue personnel and technology providers dissect the brainstorming of these activations, the challenges of pulling it off, how it’s changed the gameday experience, and more.

12:00 – 1:00 p.m.: Networking Lunch

1:00 – 1:30 p.m.: The State of In-Venue Connectivity: Improved Wi-Fi, 5G, and Beyond
At the beginning of the next decade, the sports-video-production industry has more questions than answers in regard to enhancing digital capacity for the fans. Will arenas and stadiums improve their mobile network to match increased cellular traffic? How will the 5G revolution impact the venue sector? Executives from multiple organizations break down this lofty task.

1:30 – 1:45 p.m.: Technology Case Study
A leading technology vendor offers an in-depth look at its innovative solution in use in the field.

1:45 – 2:30 p.m.: Keynote Conversation
A fireside chat with a key executive in the business offers an overarching look at where in-venue productions are now and how they can improve over the next few years.

For more information on the event’s program, email Kristian Hernández at For more information on attending the event, email Andrew Lippe at For more information on sponsoring the event, email Rob Payne at or Andrew Gabel at

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