Live From Men’s Final Four: University of North Carolina’s Gary Paczesny on Creating Engaging Digital Content for All Tar Heel Fans

The University of North Carolina is on the precipice of participating in another Men’s Basketball National Championship, but they needed to get passed Duke University first. In the program’s 100th meeting vs. the Blue Devils in the Coach Krzyzewski era, GoHeels Productions will generate social, digital, and in-venue content for Tar Heels fans around the nation.

At the Men’s Final Four in New Orleans, Assistant Athletic Director/Creative Services and Athletic Communications Gary Paczesny details the material being developed for all digital platforms and the on-campus Watch Party at Dean E. Smith Center, the onsite crew capturing footage and the offsite team working back in Chapel Hill, and how this weekend will define the program’s transformative year since the hiring of Hubert Davies.