New SVG Sponsor Spotlight: 7 Point Audio’s Jeff Ball on the Convergence of Live Performances at Sporting Events

The Sports Video Group is delighted to welcome 7 Point Audio as a new corporate sponsor. 7 Point Audio is the latest solution for Sports and Live Events DJs and Music Directors to control responsive music selections to keep fans and attendees engaged to what is happening in the moment. This software allows the user to import music from the computer and organize it, edit it, tag it, add it to a playlist, play it back, report what was played, all while maintaining audio quality tuned for this event space using built-in tool, such as EQs and Compressors to balance audio levels.

In this New SVG Sponsor Spotlight, 7 Point Audio President Jeff Ball dives deep into how the company is assisting the convergence of entertainment within sports, how the tools used by DJs at a sporting venue differ from the tools used during a regular gig, how the concept of live performances at games has evolved over time, how music genres are spread out across the various sports leagues, and their plans to push into high school athletics.