Live Production Sessions at NVIDIA GTC 2023

Discuss the latest in live production and NVIDIA technologies from subject matter experts at NVIDIA GTC which is back online with even more content and sessions. Available online Mar. 20-23 with featured sessions from Cinnafilm, SMPTE, GrassValley, CBS Sports Digital / Paramount+ and NVIDIA.

Thursday Mar, 23, 11 AM – 11:50 AM PDT

Livestream High-Quality Frame Rate Conversions in the Cloud

High quality frame rate conversion for live video signals in the cloud is here! International distribution of live video content frequently requires frame rate conversion. The quality of these frame rate conversions is paramount, particularly for coverage of high profile international sporting events. Until recently, high quality live frame rate conversion could only be done with dedicated hardware connected to specialized video transmission infrastructure. Such hardware had to either be deployed in outside broadcast trucks at an event, or in a machine room at the broadcasters operations center. The compute power of NVIDIA GPUs has been used to deliver high quality media transformations such as frame rate conversion for over a decade but not, until now, with the real time performance required for live workflows.

Today, the availability of new higher powered NVIDIA GPUs from major cloud providers, alongside networking and protocol advancements for IP video transmission, finally makes high quality frame rate conversion of live video signals in the cloud a reality. In this presentation we’ll discuss the need for video frame-rate conversion and some of the technical challenges involved. We’ll then look at the evolution of frame rate conversion solutions from custom hardware boxes, to GPU accelerated software solutions for file based workflows and ultimately to Cinnafilm’s Tachyon as a live solution in the cloud.

Next we dive into the evolving world of IP video transmission protocols, such as SRT, NDI and SMPTE 2110. We’ll conclude with a discussion of the challenges and nuances of performing heavy-data image processing workflows within a live environment for modern media delivery standards, and what lies ahead for the emerging broadcast-as-a-service market.

Presented By:
Bruce Devlin, Founder, past Standards Vice President, Mr MXF, SMPTE
Dom Jackson, VP, Products and Services, Cinnafilm
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Tuesday March 21, 2:00 PM – 2:50 PM PDT

Cloud-Enhanced and Modular: Creating the Future of Live Media Production

The landscape of live media production is changing. High demand for quality personalized content on a wide variety of platforms is rewriting the fundamental economics of the industry — content producers and distributors now have higher costs but lower revenues. To reduce costs and optimize resources, the industry must abandon the traditional model of cobbling together systems from point products that aren’t inherently built to work together. Content creators need a user-friendly and universal platform. The Agile Media Processing Platform (AMPP) from Grass Valley is that platform: a unique integration of hardware, software, and cloud-native services that quickly scales to whatever system size needed. As an open platform, AMPP gives users access to third-party solutions from across the production chain. AMPP is the live production and distribution platform that empowers media makers to create more content more efficiently to thrive in a challenging live media future. In this presentation, CBS Sports Digital / Paramount+ will discuss how they expanded their use of AMPP from basic remote monitoring to include many aspects of content localization and live production.

Presented By:
Corey Smith, Sr. Director, Advanced Production Technology, CBS Sports Digital / Paramount+
Ian Fletcher, Senior VP, Enterprise Product Strategy, Grass Valley
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Wednesday March 22, 9:00 AM – 10 AM PDT

Live Production Roundtable: Updates and Q&A with NVIDIA’s Professional Broadcast Team

We’ll answer your burning questions about software-defined, AI-powered broadcast and will go through the latest updates to NVIDIA’s platforms, applications, and SDKs for the industry including Rivermax, Video Codec SDK, and DeepStream.

Presented By:
Guillaume Polaillon, Professional Broadcast Product Manager, NVIDIA
Jeremy Krinitt, Senior Developer Relations Manager, NVIDIA
Sepi Motamedi, Global Broadcast Industry Marketing, NVIDIA
Thomas True, Senior Applied Engineer for Profession Video, NVIDIA
Nir Nitzani, Product Marketing Manager , NVIDIA
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