ESPN’s Tina Thornton Discusses Graphics Innovation on the Live Game and How She Has Added Marketing to Her Responsibilities
ESPN has built a reputation for pushing the envelope and finding ways to innovate in the live game broadcast. Over the past year, the broadcaster’s Creative Studio division has led the way, delivering unique presentations based on volumetric tracking data with the NHL Big City Greens Classic and Toy Story Funday Football.
At the 2023 SVG Summit, we spoke with Tina Thornton, EVP, Creative Studio and Marketing, ESPN, to discuss the potential of mixing high-end sports tech innovation with valuable Disney intellectual property, how she has added the responsibilities of overseeing marketing to her busy schedule, and what she’s looking forward to in 2024.
For more interviews from the 2023 SVG Summit and other industry-related conversations, visit SVG’s YouTube channel.