FloSports’ John Turner on Meeting Digital-Native Sports Fans With Storytelling, Easy Accessibility

In the current age of live streaming, sports fans have a ton of decisions to make: what games to watch, what device to use to watch the game, and what platform to watch the game on. For those competing to capture the viewer’s attention, the key is laying out diverse options in a seamless way.

At the 2024 SVG Digital Engagement Forum, FloSports’ VP, Content, John Turner, details the company’s growth over the past year, how the team at FloSports is adapting to meet fans where they’re at, and what they can do moving forward as the industry continues to evolve.