The Famous Group’s Matthew Marcus on Entertaining the In-Venue Fan With the Vixi Live Suite

Over the years, the in-venue sector of the industry is aiming to turn the fan experience from passive to active. This mission can be accomplished with enhanced storytelling and production elements as well as the integration of technology for real-time interactivity. For the latter, The Famous Group has worked with numerous teams and venues to deploy their Vixi Suite of solutions on gameday.

At the 2024 SVG Digital Engagement Forum, The Famous Group’s EVP, Proprietary Technologies, Matthew Marcus, highlights how the Vixi Suite has adapted since its heightened popularity during the COVID-19 pandemic, how these solutions are being improved through feedback from fans and the company’s partnerships with teams, and how this tool can connect the virtual and in-person fan together.

For more interviews from the 2024 SVG Digital Engagement Forum and other industry-related conversations, visit SVG’s YouTube channel.