2020 SVG Sports Content Management Virtual Series

EP 2: MAM and Orchestration Tools


If you have already registered for the event, CLICK HERE to watch the videos on demand now (password: svgstorage20)

(All times are in Eastern Time Zone)

2:00 – 2:05 p.m.: Welcoming Remarks

2:05 – 2:30 p.m.: Day 2 Keynote: Pro Sports Restart: How Content Management Is Evolving in the Age of Coronavirus
As live sports events gradually return in North America, leagues are adapting their content production and media management operations to confront today’s reality. With more remote workflows in place, leagues are leveraging a mix of cloud-based and on-prem solutions to ensure they have access to their content libraries while keeping their staff safe. Learn how MLB, NHL, and PGA are ramping up new innovative workflows to serve content-hungry fans as live games resume.
Moderator: Jason Dachman, SVG, Chief Editor and SCM Series Program Director

Tab Butler, MLB Network, Senior Director, Media Management and Post Production
Grant Nodine, NHL, SVP, Technology
Michael Raimondo, PGA TOUR Entertainment, Senior Director, Media Asset Management and Broadcast Innovation

2:30 – 2:45 p.m.: Levels Beyond Case Study Q&A: How Activision Blizzard Esports’ Global Broadcast Team Leverages Dynamic Media Orchestration
Get an inside look at the innovative media orchestration solutions currently being utilized by Activision Blizzard Esports’s Global Broadcast Team. Learn how this esports giant has leveraged the power of Levels Beyond’s Reach Engine platform and the agility of cloud-based infrastructure to take its content-creation ecosystem to the next level.
Moderator: Jason Dachman
, SVG, Chief Editor and Sports Content Mgmt Program Director
Speaker: Chris Scoggins
, Activision Blizzard Esports, Senior Media Asset Manager for Global Broadcast

2:45 – 3:30 p.m.: Tech Focus: MAM and Orchestration Tools
Today, fully customized MAM systems and orchestration tools are required by sports-media organizations to manage their ever-growing content libraries and manage the innumerable delivery points they must serve. In addition, a sports library is only as valuable as the metadata attached to it, enabling the mining of content for monetization. MAM / Orchestration software providers and sports organizations’ MAM leaders discuss how they have confronted unique challenges and created groundbreaking workflows that make media-management more transparent for the content creators.
Moderator: Ken Kerschbaumer, SVG, Executive Director, Editorial
Roy Burns, IMT, VP, Media Solutions
Kendall Ginsbach, NFL Media, Digital Media Architect
Anne Graham, Turner Sports Library, Assistant Manager, Media Management
Wes Rosenberg, Levels Beyond, CTO

3:30 – 4:00 p.m.: Day 2 Postgame After Party Q&A
Join speakers from Day 2 of the SCM Virtual Series to take a deeper dive into the world of MAM and orchestration tools. This open discussion will provide attendees with a chance to directly ask speakers questions and follow up on points that were brought up during today’s sessions.

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