2021 Sports Graphics Forum

Day 2 Program (3/25/21)

Data Visualization, Augmented Reality, and Betting

(All times are in Eastern Time Zone)

1:00 – 1:05 p.m.: Welcoming Remarks

1:05 – 1:30 p.m.: Augmented Reality Spotlight: Univision’s TUDN AR Package and Virtual Fans
At the tail end of 2019, Univision Deportes and Grupo Televisa launched an initiative to brand the two companies together as TUDN. In the months since, the TUDN brand has continued to innovate its on-air graphics package with augmented reality at the forefront. In addition, With fans unable to attend live matches due to the pandemic, TUDN has been at the forefront of virtual audience solutions in recent months. Get an inside look at how TUDN is using AR to provide viewers with a more immersive and compelling experience.
Confirmed Speakers:
Eduardo Ledesma
, TUDN Mexico, Director, Technical Operations
Alexis Salinas, Univision Deportes, Senior Director, Technical Creative Services

1:30 – 2:15 p.m.: AR, MR, and XR: Broadcasters Create a New ‘Reality’ on the Field, in the Studio, and in the Stands
Whether augmented reality, mixed reality, or extended reality, the role of virtual elements in live sports broadcasts and studio shows has never been more vital. In addition to on-field virtual graphics and in-studio features, the pandemic has forced broadcasters to explore the use of virtual fans in the stands. Hear from industry leaders on how the use of AR is evolving in live sports productions and how broadcasters are leveraging these technologies to create a more immersive and compelling viewing experience.
Confirmed Speakers:
Charlie Collin, ESPN Creative Services, Senior Manager, Motion Graphics and Production Enhancements
Warren Drones, Epic Games, Senior Product Specialist
Gideon Ferber, Ross Video, Director, Product Management and Business Development, Virtual Solutions
Dan Pack, Silver Spoon Animation, Managing Director/Partner

2:15 – 2:30 p.m.: Sports Graphics Case Study

2:30 – 2:55 p.m.: Virtual Advertising Spotlight: ESPN’s Virtual Sponsorship at The MLS Is Back Tournament
ESPN teamed up with Major League Soccer to develop virtual advertising and in-program enhancements for the league’s national and international television broadcasts for the MLS is Back Tournament in Florida in July. AR technology provided the league’s partners and advertisers with virtual graphics on and around the field, while a virtual 300-by-15-foot wall on the far sideline displayed hundreds of messages per game. ESPN’s graphics team goes inside how they pulled off this complex project on an ultra-short timeline.
Confirmed Speakers:
Charlie Collin, ESPN Creative Services, Senior Manager, Motion Graphics and Production Enhancements
Michael “Spike” Szykowny, ESPN Creative Services, Senior Director, Motion Graphics and Production Planning

2:55 – 3:40 p.m.: Data Visualization: How Data and Virtual Graphics Combine To Tell the Story
With all four major U.S. sports leagues operating their own player‐tracking systems, broadcasters have more data at their fingertips than ever for producing live game presentations for fans. Meanwhile, today’s sports viewers are hungrier than ever for deep-dive statistics and metrics on the action. Learn how live-sports producers craft the story of the game by integrating live and historical data into compelling graphics for the broadcast.
Confirmed Speakers:
Lee Brinson
, SMT, VP of Client Services
Christiaan Cokas, ESPN, Associate Director

3:40 – 4:05 p.m.: Sports Betting Spotlight: NBC Sports Edge BetCast Coverage of the PGA Tour
In February, NBC Sports, the PGA Tour and PointsBet debuted NBC Sports Edge BetCast – the first-ever betting companion show for a PGA TOUR event. The live second-screen experience on Peacock Premium featured data-rich companion graphics, highlighting players’ scores and position, odds on props, and integration of tournament leaderboards and odds. NBC Sports’ graphics team provides an inside look at how the BetCast came to be and how building graphics for a betting-focused presentation differs from a traditional broadcast.
Confirmed Speakers:
David Melfi, NBC Sports Group, Director, Graphics Integration

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