2021 SVG Sports Content Management Forum

SVG’s Sports Content Management Forum is back for its 15th year. To be held virtually on July 28 – 29, this event will include keynotes, panels, and presentations featuring media-asset–management (MAM) leaders from major sports broadcasters, leagues, teams, OTT outlets, esports organizations, and technology vendors.

Developed by the SCM Advisory Committee and its Chairman Tab Butler, this year’s agenda will address the current state of MAM and orchestration, storage and archiving, cloud and virtualization, AI and machine learning, and more.

Topics will include the growing need for hybrid on-prem/cloud and multi-cloud ecosystems, the future of archives in relation to tapeless and LTO technologies, how next-gen technologies could impact multi-cloud environments, and the role of AI and ML in automated metadata assignment and content discovery. A pair of tech focus panels will also dive into the current state of MAM/orchestration tools and on-prem/cloud storage technologies.


All Times are Eastern Time Zone

Day 1: July 28 Program

1:00 – 1:05 p.m.: Welcoming Remarks
1:05 – 1:50 p.m.: Sports Content Management 2021: Building On-Prem, in the Cloud, and Hybrid Ecosystems
1:50 – 2:15 p.m.: Spotlight Session: Asset Management for Virtual-Production Environments
2:15 – 3:00 p.m.: The Future of Archives: What’s Coming for Tapeless, Hybrid, and LTO Systems
3:00 – 3:45 p.m.: Tech Focus: Storage On-Prem and in the Cloud
3:45 – 4:15 p.m.: Live Speaker Q&A and Networking Reception

Day 2: July 29 Program

1:00 – 1:05 p.m.: Welcoming Remarks & On-Site Report From the Tokyo Olympics
1:05 – 1:30 p.m.: Day 2 Keynote Conversation: MLB Archive Initiatives – Unlocking the Value
1:30 – 2:15 p.m.: Abstraction in the Workflow: How the Next Generation of Tools Could Impact Multi-Cloud Environments
2:15 – 3:00 p.m.: AI and ML: The Modern Age of Automated Metadata Assignment, Content Discovery, and Quick-Turnaround Highlights
3:00 – 3:45 p.m.: Tech Focus: Media-Asset Management and Orchestration Tools
3:45 – 4:15 p.m.: Live Speaker Q&A and Networking Reception

Featured Speakers

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