Daytona Rising, the $400 million renovation of NASCAR’s flagship venue, will be officially unveiled for the upcoming Daytona 500 season-opening event. Intended to bring the onsite fan’s experience up to par with those of MLB, NFL, and NBA venues, the project is part of a strategy to improve the sport’s flagging attendance revenues, which were […] More
Recent Posts tagged with International Speedway Corp.
The Daytona 500 is the traditional opening day for NASCAR’s annual season. This year, it was also the first look at what could be called the NFL-ization of NASCAR’s historically dowdy track venues. The race on Sunday found the Daytona International Speedway about halfway through a $400 million renovation that is architecturally reconfiguring the venue’s […] More