Brandon Costa, Director of Digital

Brandon Costa, Director of Digital

Brandon Costa is Director of Digital for the Sports Video Group, where he covers the sports video production industry, with a focus on live streaming, over-the-top (OTT), social media, and other digital distribution technologies and platforms. He also directs SVG's internal digital strategies launching the company's video outfit, 'SVG On Demand,' designing and overseeing its mobile application, 'SVG Mobile,' and serving as executive producer and host of The SVG Podcast. Costa serves as program director of both the SVG College Sports Summit and the SVG Digital Summit. Prior to his time at SVG, Costa spent five years hosting programs, producing voiceovers, and writing editorial content for MLB Advanced Media in NYC. He has also served as community sports editor at the Asbury Park Press in Neptune, NJ. He began his career at WRHU Radio in Hempstead, NY as a sportscaster. A native of Hazlet, NJ, Costa is a graduate of Hofstra University. He currently resides in Jersey City, NJ.

Recent Posts by Brandon Costa, Director of Digital

Univision Deportes Brings Augmented Reality to the Pitch at CONCACAF Gold Cup

In another busy summer of international soccer for the sports-broadcasting industry, U.S. Spanish-language broadcaster Univision Deportes has its innovative eye fixed firmly on the CONCACAF Gold Cup. Promising more coverage and a greater use of technology than it has ever used at this event, Univision will have an onsite presence at all of the tournament’s […]  More

SVG College Summit: How Texas A&M’s 12th Man Productions Made the Move to IP

Imagine Communications and Texas A&M University’s 12th Man Productions have collaborated to deliver a distributed campus solution leveraging an existing SDI network with a COTS and FPGA-based ST 2110 solution. This Unified Venue system enables  distribution of uncompressed ST 2110 streams from all venues into a centralized control room supporting 12th Man Productions events. This […]  More

SVG College Summit: Pac-12 Networks’ At-Home Production Workflow and the Role of Audio

The Pac-12 Networks produces 850 live sports events — including 485 at-home productions — and 1,500 events as shoulder programming across one national network and six regional networks. Among the many technological challenges of this undertaking, how does audio play into the mix? In this case study from the SVG College Summit, go inside the […]  More

SVG College Summit: Cinematic Techniques and the Art of Storytelling in Live Sports Production

Break through the noise and cut through the clutter. In a landscape oversaturated with linear and digital sports content, learn how paying strategic attention to a unique visual and storytelling approach will elevate your content above the rest. In this presentation from the 2019 SVG College Summit, Megan Wells, former head of content/executive producer, Under […]  More

The SVG Podcast: Syracuse Director of Athletics John Wildhack

Few people in the sports industry understand the intersection of sports media and college sports better than Syracuse University Director of Athletics John Wildhack. Many in sports-video production will know him from his 30+ years as an executive at ESPN. Just prior to moving to Syracuse, he served as EVP of programming and production, and, […]  More

Remembering Mickey Wittman: A Tribute to a Sports-Production Legend

Sports Broadcasting Hall of Famer and father of aerial sports broadcasting Michael “Mickey” Alexander Wittman died on June 4, at the age of 74. During his career, he directed the iconic Goodyear Blimp in covering more than 2,500 sports events, including six Olympics, 30 World Series, 26 Super Bowls, and countless college football games. Relive […]  More

Coming of Age: How NBA 2K League Became a Hotbed of Production Experimentation In Just Its Second Season

Esports is many things: lucrative, polarizing, intriguing, and even (at times) surprising. From a broadcast standpoint, esports represents a whole new world of production experimentation. What makes for a good viewing product? How can this be different and (in some ways) better than watching traditional sports? It’s that exciting prospect that enticed Matt Arden, executive […]  More

SVG College Summit: Inside Year One of The Ivy League’s Migration to ESPN+

With its own subscription-based video platform in place, The Ivy League shifted its media-production and -distribution strategy with a comprehensive agreement to broadcast more than 1,100 live events across more than 35 sports on the new ESPN+ direct-to-consumer platform in 2018-19. A year into that 10-year relationship, hear from conference and ESPN representatives on the […]  More

SVG Esports How-To Series: Producing a Live CS:Go Competition With ELEAGUE’s Ben Winter

Esports is exploding, and producing an esports event presents unique challenges for live-content creators. In this special series from SVG, take a concentrated look at how some of the top esports brands put together their live-streamed productions. From the operational requirements to the creative storytelling techniques behind some of the biggest esports, get advice on […]  More