Brandon Costa, Director of Digital

Brandon Costa, Director of Digital

Brandon Costa is Director of Digital for the Sports Video Group, where he covers the sports video production industry, with a focus on live streaming, over-the-top (OTT), social media, and other digital distribution technologies and platforms. He also directs SVG's internal digital strategies launching the company's video outfit, 'SVG On Demand,' designing and overseeing its mobile application, 'SVG Mobile,' and serving as executive producer and host of The SVG Podcast. Costa serves as program director of both the SVG College Sports Summit and the SVG Digital Summit. Prior to his time at SVG, Costa spent five years hosting programs, producing voiceovers, and writing editorial content for MLB Advanced Media in NYC. He has also served as community sports editor at the Asbury Park Press in Neptune, NJ. He began his career at WRHU Radio in Hempstead, NY as a sportscaster. A native of Hazlet, NJ, Costa is a graduate of Hofstra University. He currently resides in Jersey City, NJ.

Recent Posts by Brandon Costa, Director of Digital

SVG On Demand: Why Betting Data is Key to Unlocking the Modern Sports Fan – A Sportradar Case Study

As sports betting grows and consumer habits evolve, betting data is becoming an essential part of any sports broadcast. In this interview, Sportradar’s Product Director, Broadcast Solutions Per von Rosen explains different ways to incorporate betting data into your broadcast so you can better engage the modern sports fan.  More

SVG On Demand: How Yahoo! Sports Leverages Gaming Content to Redefine the Sports Experience

Yahoo! Sports has been in the business of gamifying the live sports experience since the late ’90s, making it a natural fit as a digital content power in the burgeoning sports betting space. Sarah Crennan, VP and Head of Content for Yahoo! Sports and Minty Bets, lead betting reporter and analyst for Yahoo! Sports, discuss […]  More

The SVG Podcast: Sports Betting Content Production With Yahoo! Sports and B/R Betting

As the state-by-state legalization of sports betting continues to sweep across the country, sports media giants are joining the fray. Several national broadcasters and regional sports networks have already begun producing alternative “betcasts” for games, wagering-focused studio shows and original programming, predictive-gaming apps, and contests for fans Meanwhile, leading digital media companies are producing full-fledged […]  More

SVG On Demand: The B/R Betting Boon – How Bleacher Report Caters Live, Social Content to the Emerging Gambler

Since its inception, Bleacher Report has connected young sports fans through quick, digestible, and mobile-first content. Now diving head first into sports betting, the company is tapping into the pop culture and social trends that surround this new sector of the industry. Bleacher Report’s Director of Brand Strategy Mike Denevi and Manager of Social Programming […]  More

MLB Network Digitally Overlays Studio Analyst on Minute Maid Park Videoboard During MLB Tonight Segment at World Series

On Wednesday evening, following Game 2 of the World Series in Houston, the team at MLB Network aired an engaging segment breaking down a key defensive miscue by the Atlanta Braves that led to a breakout inning for the Houston Astros. The demo on the network’s flagship program MLB Tonight, included a slick video effect […]  More

NHL Commissioner Gary Bettman Excited For Growth Potential With Two National Rightsholders

With an expansion franchise, two new arenas, and two new national broadcast rightsholders in the United States, this may be the wildest National Hockey League season in recent memory. For NHL Commissioner Gary Bettman, this isn’t stressful; its exciting. At SportsBusiness Journal’s World Congress of Sports, Bettman addressed the return of ESPN, the addition of Turner, and […]  More

University of Maryland Debuts Giant Football Videoboard, Christens Three Control Rooms in Program-Wide Video Upgrade

“Surreal.” It’s the only way to describe when, on that clear Oct. 1 night, TerpVision, the University of Maryland athletic department’s broadcast and production unit, first fired up its brand-new videoboards and sound system at a packed Capital One Field. The University of Maryland football team was hosting Iowa in a nationally televised game on a […]  More

MLB Commissioner Rob Manfred Pulls No Punches on State of RSN Market, Considers League’s Direct-to-Consumer Future

With ratings up and matchups living up to their billing (see the epic Dodgers-Giants NLDS series), Major League Baseball is enjoying a prosperous postseason so far. But, in a rapidly evolving media landscape, what does the future of America’s Pastime look like? At SportsBusiness Journal’s World Congress of Sports, Major League Baseball Commissioner Rob Manfred discussed […]  More

SVG Sit-Down: Fox Deportes’ Sergio Verdu Aims To Synergize Technologies With Fox Sports

The first and longest-running Spanish-language sports network in the U.S. is nearing a milestone. Next month, Fox Deportes will have been on the air for a quarter of a century, and the network is running as strong as ever. Based in Los Angles, the domestic Spanish-language broadcaster is home to a bevy of major properties: […]  More

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