9:00 a.m.: Registration Opens
9:40 – 9:45 a.m.: Welcoming Remarks
9:45 – 10:30 a.m.: State of the Industry: The Changing Face of Sports Content Management
This annual look at the state of the sports content management sector will take a deep dive into how major sports-media organizations are reshaping their MAM workflows, embracing cloud-based and hybrid environments, and finding new ways to monetize their existing content. Leaders from sports leagues and broadcasters will hit on metadata best practices, opportunities for AI and automation, staffing and recruiting young talent, the impact of industry consolidation and M&A, remote vs. in-office work, and more.
10:30 – 10:45 a.m.: Imagen Case Study
10:45 – 11:30 a.m.: Networking Break
11:30 a.m. – 12:00 p.m.: Keynote Presentation: Inside Fox Sports’ Intelligent MAM in the Cloud
For several years, Fox Sports has been working with Google Cloud to develop a custom media management system that played an integral role in Fox’s productions of the FIFA World Cup Qatar 2022 and Super Bowl LVII. Now, Fox will leverage the platform for its next globe-trotting monumental production: the 2023 FIFA Women’s World Cup. Learn how Fox is leveraging AI to better utilize its video library, how a cloud-first mindset creates more agility, and how this unique MAM ecosystem will expand in years to come.
Presenter: Dustin Myers, Fox Sports, SVP, Production Operations
12:00 – 12:45 p.m.: Practical Applications for AI in Media Management: The Death of Logging?
The question of how AI and ML can be applied against vast media archives has taken center stage recently with the rise of OpenAI’s ChatGPT and other generative AI tools. How can AI potentially change how leagues, broadcasters, teams, and other sports-content creators generate and manage content? What are the best practical use-cases and examples of where this technology could create efficiencies in content access and research? What are the risks, what are the benefits, and how will these tools play a role in your organization in the near-term?
12:45 – 1:45 p.m.: Networking Lunch
1:45 – 2:30 p.m.: Clouds in the Forecast: How Has the Role of the Cloud Evolved And Where Are We Headed?
The M&E cloud ecosystem has transformed dramatically over the past few years as the major cloud providers like AWS, Google, and Microsoft have responded to changing trends around storage tiering and added a variety of next-gen tools in their respective environments. Some cloud providers are now even offering flat pricing with no egress fees. Learn about real-world examples of how cloud-based tools and hybrid environments have changed how sports-media organizations operate.
Whit Jackson, Wasabi Technologies, VP of Media & Entertainment
2:30 – 2:45 p.m.: Case Study
2:45 – 3:15 p.m.: Managing a Metaverse of Content: Tracking AR Avatars, 3D Models, Telemetrics, Virtual Environments, and More
In today’s rapidly changing media landscape, many sports organizations are exploring a wide variety of new technologies that go beyond the management and storage of traditional video and still graphics. From telemetrics to AR avatars to 3D models to virtual environments to user generated content of all kinds, the big question is: How will we keep track of it all?
3:15 – 3:45 p.m.: Networking Break
3:45 – 4:30 p.m.: Plotting Your Storage Roadmap: What’s the Next Big Thing and How To Stay Ahead of the Curve
With more content being created every single year and file sizes continuing to grow with the arrival of 4K and HDR, sports-media organizations are looking for the next wave of storage technologies to manage this tsunami of content. Technology leaders and content owners discuss how they see on-prem storage offerings advancing, the bleeding-edge technologies they’re most excited about, and how they see their storage needs continuing to grow in the future.
4:30 – 5:00 p.m.: The Big MAM Questions: Are Standalone MAMs Dying? Or Are They Just Evolving? And What Makes a MAM a MAM?
The role of media-asset management systems has changed significantly in recent years as the sector has seen a swath of acquisitions and the needs of content-creators have evolved. Will MAM even be a standalone business in the future or just an application as part of a larger orchestrated ecosystem? Does it matter? And what even makes a MAM a MAM in today’s world?
5:00 – 6:00 p.m.: Networking Reception