2024 SVG Sports Content Management Forum

Full Program

(All times are in Eastern Time Zone)

9:15 a.m.: Registration & Exhibits Open

9:55 – 10:00 a.m.: Welcoming Remarks
Presented by:
Jason Dachman
, SVG, Editorial Director, U.S.​; SVG Sports Content Management Program Director
Anne Graham, Warner Brothers Discovery, Manager, Media Strategy & Project Planning; SVG Sports Content Management Committee Chair

10:00 – 10:45 a.m.: State of the Industry: Media Management Workflows for the Modern Age
Sports leagues and broadcasters dissect the intricacies of today’s media management workflows, navigating the complexities of organizing, storing, and accessing vast amounts of digital content. From asset tagging and metadata enrichment to cloud-based storage solutions and AI-driven content management systems, industry leaders share insights on optimizing workflows for efficiency, scalability, and content monetization in today’s rapidly changing media landscape.
Moderator: Jason Dachman, SVG, Editorial Director, U.S.​; SVG Sports Content Management Program Director
Panelists:
Byron Chapman
, PGA TOUR, Director of Media Asset Management & Media Workflows
Ericka Duffy, Riot Games, Media Asset Manager
Anne Graham, Warner Brothers Discovery, Manager, Media Strategy & Project Planning; SVG Sports Content Management Committee Chair
Dustin Myers, Fox Sports, SVP, Production Operations
Dana Stone, NBA, VP, Digital Media Technologies

10:45 – 11:00 a.m.: Wasabi Case Study: Intelligent Cloud Storage: The Freedom to Accelerate Media Workflows and Create New Fan Experiences
Sports teams and leagues own years of valuable legacy content, and in today’s digital age, this content is growing exponentially. How can content owners leverage all of this content to help drive strategies in fan engagement or sponsorships while generating additional ROI? AI technologies are transforming the way that sports organizations can maximize the value of their content. In this session, we will explore how to leverage AI and machine learning technologies to help boost revenue and capitalize on media content.
Presenters:
Isabel Freedman,
Wasabi Technologies, Alliance Marketing Manager, Media & Entertainment
Brian Shield
, Boston Red Sox, SVP and CTO

11:00 – 11:45 a.m.: Networking Break

11:45 a.m. – 12:25 p.m.: AI Today and Tomorrow: Implementation, Impact, and Content Security
What are the best media-management applications for both traditional-AI and generative-AI (GenAI) technologies and how can these tools push automation? What are the implications of text-to-video generation platforms — like OpenAI’s Sora — within the sports-media space (for example, seamlessly upscaling HD to 4K)? And, as we begin to see how GenAI can be abused by deep fakes, how can you protect your content from being used as a basis for these fakes?
Moderator: Tab Butler, Industry Consultant & Former SVG Sports Content Management Forum Committee Chairman
Panelists:
Byron Chapman
, PGA TOUR, Director of Media Asset Management & Media Workflows
Jean-Christophe Curelop, Perfect Memory, Chief Revenue Officer
Dustin Myers, Fox Sports, SVP, Production Operations

12:25 – 12:40 p.m.: Imagen from Reuters Case Study: New Zealand Cricket – How to Score Big with Fans and Partners
New Zealand Cricket (NZC) needed a way to revolutionize its video content management and distribution, and found the solution in Imagen’s Live Connect and AWS services. Join us for a conversation on how this innovative cloud-based approach has significantly enhanced NZC’s ability to provide easy access to live and archive match footage, elevate fan engagement, and securely share content with broadcasters and commercial partners globally.
Presenter: Dev Patel
, TCM Sports, GM – Business Head, Dubai Office

12:40 – 1:30 p.m.: Networking Lunch

1:30 – 1:50 p.m.: Keynote Presentation: NASCAR Revs Up New ‘Cognitive Asset Management’ System
In an effort to increase efficiency and boost its production capabilities, NASCAR implemented Perfect Memory’s Cognitive Asset Management (CAM) solution into its central production environment earlier this year. The CAM system, which is being utilized for all post-production MAM needs, is able to fully integrate with NASCAR’s data APIs for live and archival metadata of the sport. Hear how this innovative “MAM-as-a-Brain” approach allows NASCAR to process, enrich, and search for content more easily thanks to auto-generated metadata and a next-gen search engine.
Speaker: Chris Wolford, NASCAR, Managing Director, Media & Event Technology

1:50 – 2:30 p.m.: Building MAM Bridges in the Cloud: Content Creation, Distribution, Monetization, and Beyond
Dive into the transformative power — and potential challenges — of cloud-based solutions/infrastructure in modern media management. Explore how industry leaders are leveraging cloud technology to bridge gaps, streamline workflows, and unlock new possibilities. From seamless collaboration and remote access to scalable storage and AI-driven analytics, a mix of users and vendors will discuss strategies for implementing and optimizing cloud-based tools in order to maximize ROI and future-proof your media management ecosystem.
Moderator: David Franza, TIPLynx, Founder & President
Panelists:
Chris Cruz
, CBS Sports, Senior Director of Media Services
Pete Leone, Veritone, Sales Director for Sports and Live Entertainment
Manuel Minut, Vidispine – An Arvato Systems Brand, Solutions Architect
Grant Nodine, NHL, SVP, Technology
David Rosen, Sony, VP, Cloud Applications and Solutions

2:30 – 2:45 p.m.: Case Study: How the MLB Media Center Connects the League to Its Broadcast Partners
Earlier this year, Major League Baseball released a new internal product called MLB Media Center. This new portal provides the league’s international and domestic broadcast partners with access to indexed content, including melt reels, highlights, game recaps, and interviews, for download and use on their platforms. Go behind the scenes with MLB Media Center and how its extending the leagues MAM all the way to their broadcast partners.
Presenters:
Padraic Boyle
, MLB Advanced Media, Senior Director, Enterprise Media
Brett Kaplan, MLB Network, Senior Content Services Lead

2:45 – 3:15 p.m.: Networking Break

3:15 – 3:55 p.m.: What’s Next in Media Storage? Ensuring Reliability and Accessibility in an Everchanging Landscape
This technology-focused discussion will offer a look at the latest trends and advancements in storage/archive hardware, software, and infrastructure, including high-performance storage arrays, tape-based archiving systems, cloud storage solutions, and hybrid storage architectures. Topics will include flash vs. spinning disc, data redundancy, disaster recovery, data lifecycle management, and scalability considerations tailored to the specific needs and challenges of sports media organizations.
Moderator: Brent Angle, CineSys, CTO
Panelists:
Mark Anderson
, Seagate Technology, Manager, Channel Systems and Solutions Sales Team
Abhijit Dey, Perifery, GM and COO
Mark Russak, Warner Brothers Discovery, New Technology & Strategy, Architect
Dan Trass, MLB Network, Senior Manager, Post Production Engineering

3:55 – 4:30 p.m.: MAM Trek – The Next Generation: Recruiting, Mentoring, and Preparing New Media Managers
How are today’s media managers preparing for their successors and setting their organizations up for the future? Where are they looking for new people and how are they training them? How can you develop new people when AI and ML are taking over many of the industry’s entry-level tasks? In a departure from tech talk, the roundtable will discuss strategies and best practices for cultivating the next generation of talent.
Moderator: Anne Graham, Warner Brothers Discovery, Manager, Media Strategy & Project Planning; SVG Sports Content Management Committee Chair
Panelists:
Roy Burns
, IMT, SVP, Media Solutions
Glen Huszar, Diversified, Principal Consultant, Media Supply Chain
Ian Owen, Riot Games, Manager, Media Asset Management, Esports

4:30 – 5:00 p.m.: Is Your Content Merger-Proof? Preparing Your Content for M&E’s M&A Craze
With a slew of mergers and acquisitions taking place in Media & Entertainment (and, likely, more on the horizon), how are sports-media organizations preparing their systems, storage, and workflows to potentially merge with other companies? Or are they just hoping it won’t happen? Industry leaders take the stage for a frank discussion about preparing for the unknown in a rapidly changing industry by readying your metadata in advance, embracing standards, training AI models, networking with your peers, working with vendors, going the xtra mile on documentation, and developing a “in-case-of-merger toolbox”.
Moderator: Jason Dachman, SVG, Editorial Director, U.S.​; SVG Sports Content Management Program Director
Panelists:
Graham Allan, Deloitte, Managing Director, Media & Entertainment
Anne Graham, Warner Brothers Discovery, Manager, Media Strategy & Project Planning; SVG Sports Content Management Committee Chair

5:00 – 6:00 p.m.: Networking Reception

Password must contain the following:

A lowercase letter

A capital (uppercase) letter

A number

Minimum 8 characters