SVG SportsTech On Demand: Sparx Technology's Kevin Annison on the Changing Face of Sports Interactivity
In an effort to keep the broadcast-technology community informed this spring, throughout April, SVG is hosting a series of SportsTech On Demand video interviews with executives from the industry’s top technology vendors discussing their latest product releases and company news. Our Brandon Costa sat down with Kevin Annison, head of sales, Sparx Technology, about the company’s recent activity.
A stoppage in live sports means sports content creators are looking for unique ways to offer direct interactivity and engagement now more than ever before. Sparx Technology is continuing to push its solutions designed to drive viewers to interact with content like archived classic games, esports competitions, documentaries, and more while also driving innovation in gambling and in-venue activations when live sports do return.