SVG SportsTech On Demand: The Weather Company, an IBM Business' Scott Eliot on Using AI to Deliver Critical Updates to Sports Broadcast Operations
In an effort to keep the broadcast-technology community informed this spring, throughout April, SVG is hosting a series of SportsTech On Demand video interviews with executives from the industry’s top technology vendors discussing their latest product releases and company news. Our Brandon Costa sat down with Scott Eliot, offering manager, The Weather Company, an IBM Business about the company’s efforts.
Weather can wreak havoc on operations and the fan experience at outdoor sporting events costing millions of dollars. Eliot catches us up on how The Weather Company’s solutions not only provide critical logistical information to assist and alert workers and fans to improve engagement and revenue, but, most importantly, keep crews on site safe. The company is also leveraging the power of artificial intelligence to message impacted fans and employees via mobile before, during and after events while allowing operations pros to embed relevant weather content into their digital properties.